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10 Best Alternatives to the Google Keyword Research Tool


Keyword research is an important piece of the puzzle for anyone who conducts business online. Once an online business has decided on a target market and figured out who its main audience is, it needs to focus on getting targeted people onto its website. That’s when keyword research becomes crucial.


Keywords, also known as search queries, are the terms entered by the users into their search engine of choice, to find things online. Hence, online businesses need to spend some time researching the keywords in their target audience is more likely to use, as ranking high for these terms will increase targeted traffic to their website.

keyword research tool

Before we talk about the alternatives to Google Keyword Tool, let’s first discuss what Google Keyword Tool actually is.

It enables three types of keyword research:

  1. Keyword research based on a main keyword: with this method, we need to add the primary keyword and select a location we are looking to target. Then, in the results section, we can view keyword ideas, keyword ad groups, their search volume and how they’re trending.
  2. The second section lets you find and research the keywords of another site. With this method, you need to enter the site URL, and Google Keyword Planner will extract all the keywords for that site, their search volume as well as keyword trends.
  3. The third one enables you to enter two sets of keywords, and Google Keyword Planner makes out new keywords on the basis of different permutations and combinations.

Aside from Google Keyword Planner, there are various other free and paid tools that help SMEs and big agencies to undertake keyword analysis. Some of them include:

Wordstream Keyword Tool

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