If you’re looking for powerful alternatives to Google’s Keyword Planner, here are ten great options that offer unique insights, advanced analytics, and robust keyword data to elevate your SEO and content strategy:
Ahrefs is a comprehensive SEO tool that offers keyword data, search volume, keyword difficulty, and more. With Ahrefs Keywords Explorer, you can discover new keyword ideas, view click-through rates (CTR), and track keyword performance across various search engines.
SEMrush is a popular all-in-one SEO suite that offers a Keyword Magic Tool, perfect for finding keywords with detailed metrics like search volume, keyword difficulty, and competition analysis. It’s especially useful for competitor keyword research and trend insights.
Features
Keyword Magic Tool : Generates keyword clusters and groups them by topics, allowing you to expand keyword lists effectively.Competitive Insights : Offers competitor keyword research to see the terms your rivals are ranking for.Search Intent Analysis : Identifies whether the intent is transactional, informational, navigational, or commercial. Best For : SEOs focused on competitive analysis and in-depth keyword categorization.
Moz Keyword Explorer Moz Keyword Explorer provides reliable keyword suggestions, search volume, and organic CTR data. Moz’s proprietary keyword difficulty score helps users prioritize keywords based on their competition level and opportunity for ranking.
Features :
Keyword Difficulty Score : Moz’s proprietary score helps users prioritize keywords based on their competitiveness.Organic CTR Data : Estimates the CTR percentage for each keyword.Priority Score : Combines relevance, volume, and difficulty to help prioritize keywords. Best For : SEOs looking for simplified but powerful keyword metrics and prioritization features.
Ubersuggest Created by Neil Patel, Ubersuggest is a user-friendly tool for keyword research that offers keyword ideas, search volume, competition, and content suggestions. It’s a great tool for beginners and those with limited budgets, as it has a free version and affordable premium plans.
Features
Keyword Suggestions : Generates keyword ideas, including related terms and question-based keywords.SEO Difficulty and CPC : Estimates how hard it is to rank for each keyword and its advertising value.Content Ideas : Shows popular content based on keyword, helping with content planning. Best For : Beginners and small businesses wanting an affordable and easy-to-use tool with actionable SEO insights.
KWFinder KWFinder by Mangools specializes in finding low-competition keywords. It provides search volume, trend data, keyword difficulty, and related terms. KWFinder’s clean interface makes it easy to use, especially for those focusing on long-tail keywords.
Features
Keyword Difficulty Tool : Provides an easy-to-understand keyword difficulty score for each term.SERP Analysis : Shows the top ranking pages for each keyword, with domain authority and page authority scores.Local SEO Support : Allows local keyword research by city or country. Best For : Those focused on niche and long-tail keywords, and local businesses wanting city-specific data.
AnswerThePublic AnswerThePublic is an innovative tool for finding question-based keywords. It visualizes keyword suggestions based on common user queries, making it ideal for content ideation and understanding searcher intent.
Features
Question-Based Keywords : Pulls questions, comparisons, and prepositions related to your keyword.Data Visualization : Presents keywords in a visual map that’s great for brainstorming content ideas.CSV Export : Allows you to export results for further analysis. Best For : Content creators and SEOs seeking ideas for articles, blogs, or FAQs based on common user queries.
Serpstat Serpstat is an all-in-one SEO platform that includes a keyword research tool with features like search volume, keyword difficulty, and trend analysis. It also provides competitor keyword data, making it useful for tracking industry-specific keywords.
Features
Keyword Clustering : Groups related keywords into clusters to help you structure content.Search Questions : Displays question-based keyword ideas, ideal for answering user intent.Competitor Analysis : Lets you see keywords your competitors rank for and their ad keywords. Best For : SEOs and digital marketers who need extensive keyword research with a focus on competitive insights.
KeywordTool.io KeywordTool.io generates a vast list of keyword suggestions from Google’s autocomplete data. It’s great for finding keywords in multiple languages and regions, and it also supports keyword research for platforms like YouTube, Amazon, and Instagram.
Features
Platform-Specific Data : Generates keyword suggestions for Google, YouTube, Bing, Amazon, and Instagram.Long-Tail Keywords : Focuses on long-tail keywords ideal for niche SEO.Localization Support : Allows you to generate keywords by language and location. Best For : Ecommerce businesses or multi-channel marketers targeting search engines beyond Google.
Soovle Soovle is a free tool that compiles keyword suggestions from multiple search engines, including Google, Bing, Amazon, and YouTube. It’s a fast way to get keyword ideas across various platforms and is excellent for ecommerce and content creation.
Features
Multi-Engine Support : Provides keyword ideas from different sources in one place.Simple Interface : Fast and easy-to-use tool with no complex setup or installation.Customizable Engines : Allows you to customize the search engines you want to pull keywords from. Best For : Quick keyword brainstorming across multiple platforms, ideal for content creators.
Long Tail Pro Long Tail Pro is tailored for finding long-tail keywords with low competition. It offers a detailed keyword competitiveness score, allowing users to identify keywords that are easier to rank for, which is especially beneficial for niche sites and smaller websites.
Features
Keyword Competitiveness Score : Shows the competition level of keywords to help you find easier terms to rank for.Rank Tracker : Allows you to monitor how your keywords perform over time.Domain Competitiveness : Analyzes competitors based on keyword difficulty and backlink profiles. Best For : Bloggers, small businesses, and niche websites focusing on long-tail keywords for easier ranking opportunities.
These alternatives to Google Keyword Planner offer diverse features to enhance your SEO strategy, from in-depth competitor analysis to content inspiration and keyword prioritization. Each tool has its strengths, so consider your specific needs and budget when choosing the best fit for your keyword research.
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