To make your page SEO friendly proper implementation of meta tags is the first thing you should know, this meta tags or meta elements are typically used to specify page description, keywords, author of the document, last modified, and other metadata.
One important part of meta tags are meta description, this is an HTML or XML element which tells the search engine crawlers what’s inside your page. This is also picked as the snippet in search result which, if you have a clear description of what is the content of your page it will increase the chances of getting more clicks on SERP. Not only that, meta description also serves as a description of your post when it shared on Facebook, Google+ and other social media.
Adding meta description on individual post on Blogger is easy now, if you’re not familiar how to Add Meta Description on individual Blogger post, follow the 2 easy steps below.
Step 1: Enable the Meta description on the homepage
To enable the meta description on individual post you need to add meta description on your Homepage, to do this follow the instructions below.
1. On your blogger dashboard, you can find meta description by navigating Settings > Search Preference, you will now see like the screenshot below. Click on “Edit” link.
2. Select “Yes” radio button on enabling search description.
3. Add the meta description of your blog, make sure to describe what is your blog all about and makes it no more than 150 characters.