A website without SEO is almost like a car without wheels. You can park it in a corner, but it can’t drive you home. Similarly, just creating a website and putting it online will not solve any business purpose until you provide it with SEO to drive in user traffic.
There are a host of other benefits associated with SEO which include improved site rankings and maximum popularity of the site. Here are a few SEO tips which a new website should adopt to reap rich dividends.
Even before you start designing your website, you must devise a clear cut SEO strategy for your upcoming website. You must frame the strategy keeping in mind your competition. Your competition could be rival sites or keywords and phrases. You shall have to study the top 5 ranking rivals and their authority.
2. Keywords
Regular keyword searches need to be conducted. It is a time consuming job, but absolutely necessary. These regular searches will help you in gathering keywords for your website design and architecture. This shall be followed by establishing link structure and off page SEO.
3. Segmentation of Traffic
It is always a good SEO approach to segment the user traffic by segregating the content. You can’t have the same rules for all web pages, so you have to have specific conversion of data per page. A consolidation needs to be done of information, action calls and images. You need to design web pages using multiple keywords in headers, Meta tags and Meta descriptions.
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