Skip to content During the last few years, the use of social media networking websites has been massively increased and now Philippines is considered as one of the most active users of these sites, whether it is Facebook or Twitter, Filipinos use these websites for many different purposes.
It is the fact that the digital social media networking has influenced, and is influencing, the trends of the digital marketing in the country. However, many other web-oriented activities and channels are starting now to shape the digital market of Filipinos. The larger impact and influence of the state-of-the-art trends in the technological world, such as web usage, online games, e-commerce and much more are indeed indicative of the country’s brightest digital future.
Check out the following digital trends in Philippines which are creating more and more opportunities for the business world:
1. Increase in the Internet Users
Filipinos have seen atremendous growth in the Internet users across the Philippines. A fastest growth has been recorded in the Internet audience, recording a growth of around 22 per cent since the mid-2012. In fact, the majority of the people in the country are gaining access to the Internet, and due to this many economists is projecting that the number of audience using Internet will increase from 33 million in 2013 to about 42 million this year (2016). A fact is established by this statistical figure that the number of people who use Internet increases at a very high pace than other countries of the world.
2. Young Generations Drive Growth of Internet Audience
A majority of the young Filipinos are using Internet in Philippines. 40 per cent of the Internet market in the country is run by young people ages between 15 and 24, 27 per cent is comprised of people between 25 and 34 year olds, and the remaining is made up of people who are at the age of 35. Moreover, Internet audience under 35, which is about 16%,is also using the Internet and this figure is quite higher than people aged over 35 and their proportion is only 16%.
3. E-commerce is Increasing
These trends are really awesome…