Gone are the days when folks engaged in sales need to do cold calls; that is, picking up the phone, praying that somebody at the other end picks up, and pitching whatever product he or she is selling. Although the conversion rate of such direct interaction is relatively high, it is not particularly effective as the salesperson can only cover so many potential clients in a day.
However, in the age of the Internet, prospecting for potential clients is now easier. Anybody who can use Facebook, knows how to blog or make websites, or make sure of listing services available on the Internet can advertise their business online. These efforts can generate numerous inquiries that can be potentially converted into sales.
While the goal of generating inquiries through online means is indeed to produce as many leads as possible, the more pressing concern is how to properly manage and nurture these leads, because these will ultimately what result in successful sales. With this, real estate website Lamudi Philippines have listed down ways online businesses can successfully convert their inquiries into sales.
How to Successfully Convert Online Inquiries into Sales
1. Respond Quickly
It is a common belief in sales that the quicker the leads are contacted, the higher their chances of becoming qualified prospects—and this is especially true for inquiries generated through online means. Most people go online for two reasons: they’re shopping around for the best deals and are quickly assessing online vendor’s responsiveness. Online businesses should understand that at this stage, the customers are not yet loyal. However, if the business contacts them immediately and promptly answers their queries, these suggest reliability and eventually invoke a sense of loyalty on the customer’s end. Wait too long, and the customer will simply look elsewhere.
Skip to content