Skip to content Out of home (OOH) advertising is making a huge comeback as the Coronavirus situation calms down again. If you’re thinking about getting started with it but not quite sure where to start, keep reading for 7 top tips for businesses considering OOH advertising.
1. Make sure you do your research
There are lots of different forms of OOH advertising. You want to make sure that you place your adverts where your target audience is most likely to see them. If your target audience are big travellers then airport billboards and ads on trains, planes and buses would be most effective, for example. It all depends on the demographics of your intended audience.
2. Be innovative in your designs
The best way to attract customers is to stand out from the crowd and you can’t do that if you’re always following trends. Because there are so many different kinds of OOH advertising you can really experiment with your creativity and find out what works best. With Clear Start reaching 93% of the UK through their market-leading OOH network, you’re guaranteed to accelerate the growth of your emerging brand.
3. Make the most of your environment
You might find that the space around you is ideal to turn into an ad. Similarly to the above point, get creative and see what you can do with the environment available to you. Create an interactive game on public transport systems to distract travellers from their waiting or find a way to advertise on the beach if you’re near the coast, for example.